Wednesday, April 25, 2012
TFP Column: Selling Stupid
When you've been around sales as long as I have, you begin to recognize who's got a good pitch and who's got a lousy one. You also wonder how some can manage to make a great pitch with a lousy product and some make an embarrassingly horrible one with a good, or even a great product.
So it was this week, that I began to look at the upcoming November election in terms of both the product that each of the two major parties were pitching, and at the way that they had prepared and packaged their ideas for the voters that they were trying to sell. The result is this week's effort in the TFP, "Selling Stupid", a title which you will understand soon after you begin reading.
Since this effort looks to go up on the website pretty early this week, you'll understand that you have a lot to look forward to. Not only is the mid-wee 'Star' edition covering the incredible line up of super hero movies coming out this summer, but there's little doubt that this weekend's TFP will, as always, have a few super pieces of its own.
But what else could you expect from Toledo's largest Sunday circulation and Ohio's best weekly newspaper for the third straight year, the Toledo Free Press.