Saturday, April 25, 2009

TFP Column: Pulitzer or Profit

This week's effort for the Toledo Free Press came as a result of the announcement of the Pulitzer Prizes for this year.  Daily newspapers have long been confused as to whether they were "award winning businesses that occasionally made a profit, or profitable businesses that occasionally won awards".  I fear that the day is coming soon when it may be too late for them to choose, the choice will have been made for them ... to their decline.

And so I take up the subject of "Pulitzer or Profit", and what it holds for the industry that I'm a part of.

No need to worry about weekly newspapers like the Toledo Free Press yet however.  They are much more in tune with their markets, and much more in touch with the concept of running a profitable business.  Which is why, if you want to know what's going on in Toledo and Northwest Ohio, you will find out from the Toledo Free Press.

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