This country was founded on the rejection of the concept of royalty. (Are you listening Kennedys?) When the title of monarch was offered to the first president, he turned it down resoundingly. Likewise, George Washington left office after one term, lest a precedent of apparent royalty be created in the office.
So my message to these candidates is to "STOP IT". Either refer to yourself in the first person singular, or gain enough weight to allow us some reason to question .
("We" will take on the concept of athletes referring to themselves in the third person another time.)